At The VIA Agency, we love music.
In fact, we love music so much we started inviting artists to record live sessions at our office.
And they showed up.
Here’s to the ideas that are left on the floor — the ideas that fall short, but inspire us to go further. Here’s to the crumpled paper ball.
The idea: We give visiting artists a single sheet of paper to write down something meaningful, something to leave behind. Whatever they write is kept secret: theirs, and theirs alone.
The piece of paper is crumpled up and locked in a glass case to be put on display, never to be read, always paying homage to the creative process./p>